Avijit Arya speaking
at Money Mantra -NDTV
60 mins session with Avijit Arya:
Social Media Reputation, Reviews and Revenue
Take a look at what is being written about him.
With the evolution of digital era travel, hotels and allied services have become cheaper and accessible for consumers. Consumer internet companies like MakeMyTrip, Yatra, Goibibo, Thrillophilia and Holidify among others have disrupted the way we book flight/train tickets, hotel room and experience our holidays.
At the same time, B2B companies like Internet Moguls helps hotels, travel companies and airlines to use seamless technology integration and digital marketing to drive and balance revenues from various channels for these industries.
Founded in 2005 by Avijit Arya, Internet Moguls is a hotel and travel marketing company hired by hotels across the world to drive their digital revenues. “We help hotels and travel companies to find revenues through technology integration, digital marketing and revenue channels which they don’t know about. Primarily digital mediums are easier to create revenue than the usual expanding of their sales teams and advertising in print,” says Avijit.
The company imparts nuances of revenue management to startups in the above domains through its operational knowledge of running hotels and travel companies. “We offer search re-marketing neuroscience for web design and reputation management to deliver revenues for hotels,” he adds.
Internet Moguls uses its own ‘digital hospitality’ training classes to train hotels across the region on the nuances of digital marketing. “These educational forums led us to change the mindset of our Indian clients,” says Avijit. Initially, convincing hotels about digital channel was very tough for Avijit but soon hotels realized that while they spend millions to decorate their hotel lobbies, a few thousand dollars can help them get access to clients from across the world.
So far the startup has worked with top notch hotels like the Taj, Hotel Lalit, Radisson, Mapple, Lemon Tree among several others.
Internet Moguls starts working with hotels from the beginning of the financial calendar. “We help them allocate their budgets and ROI planning across revenue channels and then optimize digital channels to drive cheaper cost of guest acquisition for the hotels,” adds Avijit. It uses technology (IBE channel manager and PMS), SEO, SEM, social and reputation management to generate the revenues through a seamless digital plan.
The startup generates its own revenues by sharing profits with hotels and travel companies. “With a keen eye on new revenues and expenses, our main focus has been on educating the industry and facilitating trainings under digital hospitality in India and the UAE,” reveals Avijit.
The company has decided to explore the investor interest and grow beyond India to six regions overseas. “Scalability at this time will come with reliable and true moguls joining the force. Many senior hoteliers and revenue professionals from foreign companies are now joining our network of digital consultants,” adds Avijit.
In India, the startup competes with independent consultants who work with hotels. Globally it competes with giants like Travelclick which was recently acquired for $930 million.
In the future, Internet Moguls will be strengthening its presence in the UAE, South East Asia and increase partner network in Europe and North America to resell the startup’s revenue generating solutions for hotels in their regions.
Far-out Destinations: The Rocky Mountains, Banff Canada, the other end of the globe, felt nearest to heaven.
Bon Vivant moment: English fish n chips and while watching the Wimbledon finals in London.
Indian Surprise: Munnar Kerala, in the Rains, fluctuations of sunlight and rains every hour was magical.
Panoramic Views: The Top of the Grouse Mountain, Vancouver Canada coming down the gondola.
Outdoorsy Activity: Skydiving from a plane from 8000 sq feet in Abbotsford Canada nothing beats this!
Emptied your pockets: Renting a Ferrari on this one trip to LA where I was studying filmmaking at NewYork film academy.
Best drive: Bombay to Goa in a jeep.
Gourmet Delights: Prawn cocktails on the Harbourfront in Sydney.
Gourmet gaffe: Attempting to be proper on a dinner table while navigating this really juicy crab.
Best bar: The Budha Bar in Paris! Nothing beats it!
Street food Surprise: A modified version of our chicken tikka at a street vendor during the Olympics in London.
Bazaar Bargains: The aboriginal artifacts by real Indian natives in whistler.
Goofy traveler moments: Landed up at Amsterdam airport for a buddy's trip through Europe to realize I'm the only one carrying suitcases.
Traveler Tips : Some money and your Smartphone (for locations and directions! NOT office calls) and not a care in the world makes the best trips.
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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
