What you’ll learn?
- Creating and implementing a program for measuring and improving your hotel’s digital media effectiveness.
- Digital marketing strategy and planning.
- Search engine optimization (SEO).
- Pay Per Click marketing including Google AdWords.
- Social media including Facebook, Twitter, blogging, etc..
- Website optimization
- Learn from experts on how to evaluate opportunities and select paths that align best with your hotel.
- Information about best practices and examples of how others are managing the successful implementation of their digital initiatives.
Who should attend?
This is an extremely crucial and practical course for anyone involved with the hands-on management of a hotel through digital channels or more conventional ones; in short, all hoteliers. We cannot stress how crucial digital certification is for general managers!
Date & Time
18th February, 2016 at Le Meridian, Delhi
